Maximize your ad profitability
To get the most out of your upcoming ad shoot and increase your probability of having a profitable ad campaign right off the rip, please review this guide and watch the SOP video before we begin.
The more you check off, the better your ads perform.
Please watch this video in full before your shoot.
Your on-site success checklist
These are all the variables that can affect the results of your ads. Let’s play everything to our advantage.
- 01
Study and Remember Your Lines
Take the most out of the ad shoot to increase your probability of success. You need to study and know your lines well.
- 02
Wear Standout Company Apparel
We want your company apparel to stand out, not blend in — a black shirt in a dark room won't work. Go for a colored shirt, hat, or company gloves so you pop against the background.
- 03
Be Active in Scriptwriting
Stay engaged and active during the scriptwriting process so the message aligns perfectly with your brand voice.
- 04
Speak with Conviction
Be confident. Project your voice and speak with authority in front of the camera.
- 05
Physical Movement on Every Line
Make sure you're moving within every single line. Move your arms, use hand gestures, and stay animated throughout.
- 06
Dynamic Camera/Subject Movement
Every single line should have some sort of movement — either the camera moves, you move, or preferably both.
- 07
Capture Every Shot
Make sure every single line and every single planned shot gets recorded on site.
Final Thoughts
These are the core things we need from you on-site to get the absolute most out of the shoot. The more items you check off this list, the better your ads will perform.